Steve Jobs

I’m not and never have been a fan of Apple products, but with Steve Jobs passing away yesterday I have to admit that the world has lost a great innovator. While I personally like to build my own computers and save money, Apple offers a complete package where hardware and software are working together very well. This convenience comes at a price, especially the Apple laptops are very expensive. 

I remember that I always used to make fun of one of my best friends for using a Macintosh computer, ten or twelve years ago those were relatively rare and the company was on the verge of bankruptcy.
Steve Jobs had just joined Apple for the second time after being fired from his own company in 1985. He still had the vision of making a computer that was so easy to use that no previous experience was necessary. The iMac started Apples success story, with the launch of the iPod ten years ago being the next step in the company’s goal to expand their product range to everyday items like music players and cell phones.

Apples strength since then has always been the incredible innovativeness of their products, the iPod, iPhone and iPad were all products that hadn’t been on the market before, at least not with the typical Apple package, everything was just well-rounded and went hand in hand. The launch of the new iPhone 4s just one day before Steve Jobs’ passing is a significant step for the company: This is the first time that Apple isn’t leaping ahead of the competition again, their product is merely catching up with the competitors’ products.
It will be interesting to see how Apple will recover from the death of its mastermind and creative genius and if they will manage to innovate in the future as they did in the past.